Understanding where a font came from and how people use it in graphic design can help you know its best employment today. Others are relatively new, first appearing in today’s digital landscape of laptops, tablets, and smartphones. Many fonts have been around for years or were inspired by older fonts created by hand ages ago.
Have you ever wondered how certain brands or websites select their fonts? In this chapter of “The Font Series,” we’ll look closely at Proxima Nova - a sophisticated font for sleek, modern designs that you can find just about anywhere.Īny font you choose communicates tone, invokes a response from the user, and changes the entire design appearance.
